The generation I am part of is the Millenials also known as Generation Y which is ranged from the year 1977-2000. This generation is full of many different age groups such as tweens, teens and young adults. My generation is known and will be known for is our comfort with technology we do not just embrace it, it is a way of life. We are the generation who were raised with all the new upcoming technology due to that it became part of our everyday lives we saw the beginning of the internet and smart phones. “All generations are comfortable with technology, but this is the generation that’s been formed by technology,” (Armstron & Kotler, Chapter 3, page17). Our generation is also known for liking things to be custom and personalized. “Young people want to be in control of their relationship with a brand. They want to customize and personalize,” (Armstorn & Kotler, Chapter 3, Page 17). We are also considered the reason for President Obama election due to the way his campaign took place he marketed to our generation and used technology even text messages to reach us. “Barack Obama was the first presidential candidate to be marketed like a high-end consumer brand,”(Armstron & Kotler, Chapter 3, Page 17). With everything that is said about our generation at this time I do agree with we are different from any generation before us due to all the new things that are put in front of us. As we get older and other generations fade away people will have to find new ways to cater to what we are interested in and how to catch our eye. I also agree that we do like everything custom and personalized due to all the things we can do with our phones and things like facebook and twitter that you can customize to reflect you there is no need now to blend when everyone is trying to be different even just by the case on their phone.
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