EOC:Week 7 The Pitch

The idea that came to my head for the final project would be to do a nacho truck but not just original nachos but gourmet nachos an idea of all different kind of chips ranch, tomato, spinach you can either create your own nacho just pick from our already pre put together nachos. While people are waiting in line they will be given a checklist paper first choosing what kind of chip they would like then what kind of meat and or beans then followed by the toppings. Kinds of chips would include jalapeno, ranch, spinach, blue corn, tri color, traditional corn, and traditional flour. Cheese selections would be sharp cheddar, asiago, romano, and parmesan, Monterey jack, and three cheese Mexican blend. Then the menu would be divided into three sections first for the carnivore which would include grilled chicken, taco meat, sautéed shrimp, pulled pork, carne asade, fajita style chicken or beef. Next would be for the herbivore lettuce, diced tomatoes, black beans, corn, onions, black olives, spinach, pico de gallo, jalapenos, pinto beans and refried beans. Next you could also choose salsa from mild to hot and guacamole.  Then their would be a menu of already pre arranged nachos such as like a buffalo chicken nacho and a Florentine nacho. The name of the truck would be The Gourmet Nacho truck and even the truck design would be fun and stand out to show the fun idea of creating your own nacho with still a gourmet flare. 

EOC: Week 6 Me x 3 Products I Use

Three products I use everyday that I consider to be the best of their market are the iPhone, Monster energy drink, and Dove soap. The iPhone is one of the most popular phones in the phone world today it is made apple and more than 40% of the people who use smart phones has one. Over the years I have had many types of phones and smart phones and by far my favorite is my iPhone that I have been a carrier of since the first week that the very first one came out. The reason I like the iPhone is how easy it is to use it there is only one button on the phone that always returns you straight to home. I love everything it has to offer from all the applications to the easy use. Another product that I think is top notch in its field is Monster energy drink I have tried every other energy drink and today there are so many out there but Monster is the only one I get now. For me I enjoy monster for one main thing I enjoy the taste of them, which is the main reason people pick a favorite in food or drink. I also like Monster energy due to the energy that it provides me it is the only one that wakes me up and does not give me a horrible crash later on. My final product that I use daily is Dove soap. I first starting using Dove when I saw the commercial of women putting soap on mirrors to see the soap scum left behind from other brands of soap. After seeing the results showing that other soap brands leave behind a residue and Dove just leaves you clean and fresh I switched. Now that I have been using dove for a few years now I would never switch I ran out one time and had to revert back to my original soup and you can feel the difference in your skin. Dove leaves you moisturized and smelling fresh with no residue left behind. 

EOC: Week 5 Social Networks and Job Hunts

Companies use various marketing techniques to catch the response of consumers. To understand this you have to understand the stimuli-response which consists of the four P’s: product, price, place, and promotion. Other stimuli include major forces and events in the buyer’s environment: economic, technological, political, and cultural. All these inputs enter the buyer’s black box, where they are turned into a set of observable buyer responses. For the marketer to understand how the stimuli are changed into responses inside the consumer’s black box. The black box leads to the buying attitudes, purchase behavior, and company relationship behavior. With today’s modern technology marketers are now working to harness newfound communications power of their everyday customers. Marketers select their brand ambassadors very carefully, based on customers’ devotion to the brand. Ambassadors are made to know everything about a brand they are loyal to and attract others to this brand using such things as blogs. As a reward they receive product samples and discounts on their favorite brand. Ambassadors are usually hired college students and they usually are hired due to their knowledge of a company as well as the people on their facebook. Ambassadors help organize events such as JetBlue’s BlueDay, now in its third year. Held on 21 college camuses. According to the advertising director for jet blue says that the ambassadors are crucial for the event to be successful. The brand ambassador approach has its critics. For example, some view the practice as underhanded or deceptive. However, to avoid charges of deception, most firms advise their ambassadors to openly reveal that they are representatives. Others worry that brand ambassadors will be perceived as hucksters who promote products because they get free stuff. Though ambassadors are becoming one of the best ways for brands to create brand loyalty.

EOC: WEek 4 Consumer vs. Business Marketing

Business Marketing is the practice of individuals, or organizations, including commercial businesses, governments and institutions, facilitating the sale of their products or services to other companies or organizations that in turn resell them, use them as components in products or services they offer, or use them to support their operations. Consumer marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development.

Business marketing is shown in the BE article when it discusses that they need to sell to larger buyers rather then large numbers of small buyers..Also, with GE’s business customers, buying decisions are much more complex. An average consumer buying a refrigerator might do a little online research and then pop out to the local Best Buy to compare models before buying one. In contrast, buying a batch of jet engines involves a tortuously long buying process, dozens or even hundreds of decision makers from all levels of the buying organization, and layer upon layer of subtle and not-so-subtle buying influences. When KTZ wanted the very best performance they looked at the business aspects of BE. The consumer marketing is when BE discusses the partnerships that need to be shared with a company based on products and close collaboration. “I am proud that KTZ and GE are extending our relationship,” said the CEO of GE Transportation. “GE and Kazakhstan have a long and fruitful history of working together.” KTZ made the partnership work due to the business aspects as well as the marketing side. GE is very concerned with partnerships and the challenges of helping customers. “We love the challenge of a customer’s problem,” says the company on its GE Transportation Web site. “Why? It’s an opportunity for a true collaborative partnership. We enjoy the exchange of ideas, whether we’re developing a brand new technology or applying existing technologies in innovative new ways. [We] go to great lengths to help our customers succeed.”“Customer partnerships are at the center of GE and Ecomagination,” confirms GE chairman and CEO Jeffrey Immelt in a recent letter to shareholders. “We are viewed as a technical partner by customers around the world.”