The generation I am part of is the Millenials also known as Generation Y which is ranged from the year 1977-2000. This generation is full of many different age groups such as tweens, teens and young adults. My generation is known and will be known for is our comfort with technology we do not just embrace it, it is a way of life. We are the generation who were raised with all the new upcoming technology due to that it became part of our everyday lives we saw the beginning of the internet and smart phones. “All generations are comfortable with technology, but this is the generation that’s been formed by technology,” (Armstron & Kotler, Chapter 3, page17). Our generation is also known for liking things to be custom and personalized. “Young people want to be in control of their relationship with a brand. They want to customize and personalize,” (Armstorn & Kotler, Chapter 3, Page 17). We are also considered the reason for President Obama election due to the way his campaign took place he marketed to our generation and used technology even text messages to reach us. “Barack Obama was the first presidential candidate to be marketed like a high-end consumer brand,”(Armstron & Kotler, Chapter 3, Page 17). With everything that is said about our generation at this time I do agree with we are different from any generation before us due to all the new things that are put in front of us. As we get older and other generations fade away people will have to find new ways to cater to what we are interested in and how to catch our eye. I also agree that we do like everything custom and personalized due to all the things we can do with our phones and things like facebook and twitter that you can customize to reflect you there is no need now to blend when everyone is trying to be different even just by the case on their phone.
Monday, July 25, 2011
Tuesday, July 19, 2011
EOC week 2 Boston Consulting Groups-Video Games
The recession has finally hit the video game industry a business that was thought to be downturn-resistant. Since march the sales have been declining. One of the reason that the gaming industry is going down is now people are playing more games on their phones they are easier to access and cheaper sometimes even free. The gaming systems price might be cut down while others are bringing out sequals of already popular games in order to boost sales. Boston Consulting Group is a prime company to look towards to show strategic planning to find ways in which the company can best use its strengths to take advantages of opportunities. The BCG growth-share matrix consists of cash cows, stars, question marks, and dogs. Cash cows are low-growth, high-share business or products. They produce a lot of cash that the company uses to pay its bills. Question marks are low-share business units in high-growth markets. They require a lot of cash to hole their share, let alone increase it. Dogs are low-growth, low-share business and products. They may generate enough cash to maintain themselves but do not promise to be large sources of cash. Each gaming council is in one of these categories. In my opinion I think that the cash cow is playstation, the question mark is Nintendo, the dog is xbox and the star are the new app games for things like the iphone and ipad.
Monday, July 11, 2011
Great Customer Service
Customer service is what makes companies successful when they start and continues to keep them running. At the moment I can not think of something good that has happened to me due to customer service. But I can think of my favorite customer service story so I suppose I can talk about that until something pops in my head if it actually does. I work for one of the leading companies in customer service Nordstrom. When I first started working there I was told a story that many have heard and some have not but it showed me what kind of company I was going to work for and that I would be able to follow by what they live to do. The story I am referring to is the Nordstrom tire story. Many years ago a Nordstrom store was open in Alaska it took the place of an old tire store that used to be located there. One day an older gentleman walked into the store with two snow tires he said he needed to return them the clerk at the counter saw the price he paid on the side of the tires so he opened up his register and gave the man back his money. Even though Nordstrom is not a tire store but rather upscale clothing store the customer wanted to return the tires. The tires were returned because that is what the customer wanted. Once people hear this story they realize the quality of customer service for this company. It was not the clerks job to do that or a decision that would normally be simply made but it was simple for the clerk to understand that its always about keeping the customer happy above anything.
My Voice
Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening. – Coco Chanel
From such an inspiring quote by a remarkable woman is what set me on my journey through the fashion industry. I am beginning this journey as a fashion student with an expected bachelors of science in fashion retail management. Outside of school to keep more updated about what everyday people want out of fashion I work at Nordstrom BP as a sales associate. I have always had a passion for fashion as one would say. Working in the retail side of fashion I get to see the final stage of fashion set in motion. I have learned the value of customer service and that staying updated on everything that is going on in the fashion industry is the best way to be successful. To know that my knowledge of product and customer service is the reason many women leave with a smile on their face and feeling more confident is everything that fashion is supposed to be. Fashion is a way to express one selves individuality and personality so without speaking who you are on the inside can shine through on the outside. To achieve the goals I have set for myself I plan on experiencing all aspects of the fashion industry by doing everything from design to event planning as well as buying. My options are limitless and I plan on not just being part of one process of the fashion industry but all parts. I look forward to seeing everything that fashion has to offer.
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