The recession has finally hit the video game industry a business that was thought to be downturn-resistant. Since march the sales have been declining. One of the reason that the gaming industry is going down is now people are playing more games on their phones they are easier to access and cheaper sometimes even free. The gaming systems price might be cut down while others are bringing out sequals of already popular games in order to boost sales. Boston Consulting Group is a prime company to look towards to show strategic planning to find ways in which the company can best use its strengths to take advantages of opportunities. The BCG growth-share matrix consists of cash cows, stars, question marks, and dogs. Cash cows are low-growth, high-share business or products. They produce a lot of cash that the company uses to pay its bills. Question marks are low-share business units in high-growth markets. They require a lot of cash to hole their share, let alone increase it. Dogs are low-growth, low-share business and products. They may generate enough cash to maintain themselves but do not promise to be large sources of cash. Each gaming council is in one of these categories. In my opinion I think that the cash cow is playstation, the question mark is Nintendo, the dog is xbox and the star are the new app games for things like the iphone and ipad.
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