EOC: WEek 4 Consumer vs. Business Marketing

Business Marketing is the practice of individuals, or organizations, including commercial businesses, governments and institutions, facilitating the sale of their products or services to other companies or organizations that in turn resell them, use them as components in products or services they offer, or use them to support their operations. Consumer marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development.

Business marketing is shown in the BE article when it discusses that they need to sell to larger buyers rather then large numbers of small buyers..Also, with GE’s business customers, buying decisions are much more complex. An average consumer buying a refrigerator might do a little online research and then pop out to the local Best Buy to compare models before buying one. In contrast, buying a batch of jet engines involves a tortuously long buying process, dozens or even hundreds of decision makers from all levels of the buying organization, and layer upon layer of subtle and not-so-subtle buying influences. When KTZ wanted the very best performance they looked at the business aspects of BE. The consumer marketing is when BE discusses the partnerships that need to be shared with a company based on products and close collaboration. “I am proud that KTZ and GE are extending our relationship,” said the CEO of GE Transportation. “GE and Kazakhstan have a long and fruitful history of working together.” KTZ made the partnership work due to the business aspects as well as the marketing side. GE is very concerned with partnerships and the challenges of helping customers. “We love the challenge of a customer’s problem,” says the company on its GE Transportation Web site. “Why? It’s an opportunity for a true collaborative partnership. We enjoy the exchange of ideas, whether we’re developing a brand new technology or applying existing technologies in innovative new ways. [We] go to great lengths to help our customers succeed.”“Customer partnerships are at the center of GE and Ecomagination,” confirms GE chairman and CEO Jeffrey Immelt in a recent letter to shareholders. “We are viewed as a technical partner by customers around the world.”