Cardenas Nachos target market is men, women, and children. Focusing on families as well as men and women between the ages of 18-40. Each target market is distinguished by where the truck is parked. “Dividing a market into smaller segments with distinct needs, characteristics, or behavior that might require separate marketing strategies or mixes.” Armstrong and Kotler.Marketing. Ch.6 Pg.5
It determines areas that are more populated and what times of days are more populated with one target market rather then the other in order to understand where to park next. Cardenas focuses on maintaining a loyal customer base that will follow the company and gain word of mouth advertising through them. Loyal customers can be gained though customer service and quality product. “ A market can also be segmented by consumer loyalty. Consumers can loyal to brands. “ Armstrong and Kotler. Ch. 6 Pg.17
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