The pricing of each product has been carefully selected in order to fit the customers needs and their pockets. For the create your own nachos first starting with a main price the gets you cheese and chips. Then breaking off into the meat section and vegetables which are priced differently due to value. Each pre put together nacho selection is priced due to what they consist of. There will be different price arrangements due to coupons or discounted days. “Price is the sum of all the values that customers give up in order to gain the benefits of having or using a product or service.” Armstrong and Kotler. Marketing Ch.9 Pg. 4
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