Product

Cardenas Nachos has the product of individuality by giving each customer the option to create his or her own nacho selection or even the option to try one of our already put together options. The food will all be organic and locally acquired depending on the season. “Products include more than just tangible objects, such as cars, computers, or cell phones. Broadly defined, “products” also include services, events, persons, places, organizations, ideas, or mixes of these.” Armstrong and kotler. Marketing Ch.7 Pg. 55 Cardenas will be recognized for not just its food but as well as its services. Every customer will be treated with the best customer service and always given what they want. Cardenas will also hold an event every Tuesday to attract in customers which will bring them a discount by on the create your own options you will not have to pay extra for the toppings. The truck is a product that stands out by the colors and all who see it so they have to think about what the truck has to offer will recognize it. “Today, as products and services become more commoditized, many companies are moving to a new level in creating value for their customers. To differentiate their offers, beyond simply making products and delivering services, they are creating and managing customer experiences with their brands or company.” Armstrong and Kotler. Marketing. Ch.7 Pg. 4 The product of this company continues from everything to the food we serve to the look of our truck that will attract the customer and give them something to recognize everytime they see it.