Most of Cardenas Nachos will be promoted by word of mouth from customers who have been happy with the outcome of the truck and tell their friends, family and co-workers. “Today, in the average consumer packaged-goods company, sales promotion accounts for 74 percent of all marketing expenditures.” Armstrong and Kotler. Marketing Ch.13 Pg. 37 There will also be promotion activities to attract customers such as doing a discount for students. Another discount promotion will be coupons one placed in a newspaper and others given to companies that are close to the areas the truck will be parked at most the time. There will also be certain days that you can get a certain amount of toppings for a cheaper price then usual. As well as a daily special one of the pre put together nacho selections will be given at a discounted price everyday.
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