Product

Cardenas Nachos has the product of individuality by giving each customer the option to create his or her own nacho selection or even the option to try one of our already put together options. The food will all be organic and locally acquired depending on the season. “Products include more than just tangible objects, such as cars, computers, or cell phones. Broadly defined, “products” also include services, events, persons, places, organizations, ideas, or mixes of these.” Armstrong and kotler. Marketing Ch.7 Pg. 55 Cardenas will be recognized for not just its food but as well as its services. Every customer will be treated with the best customer service and always given what they want. Cardenas will also hold an event every Tuesday to attract in customers which will bring them a discount by on the create your own options you will not have to pay extra for the toppings. The truck is a product that stands out by the colors and all who see it so they have to think about what the truck has to offer will recognize it. “Today, as products and services become more commoditized, many companies are moving to a new level in creating value for their customers. To differentiate their offers, beyond simply making products and delivering services, they are creating and managing customer experiences with their brands or company.” Armstrong and Kotler. Marketing. Ch.7 Pg. 4 The product of this company continues from everything to the food we serve to the look of our truck that will attract the customer and give them something to recognize everytime they see it.

Target Market Strategy

Cardenas Nachos target market is men, women, and children. Focusing on families as well as men and women between the ages of 18-40. Each target market is distinguished by where the truck is parked. “Dividing a market into smaller segments with distinct needs, characteristics, or behavior that might require separate marketing strategies or mixes.” Armstrong and Kotler.Marketing. Ch.6 Pg.5

It determines areas that are more populated and what times of days are more populated with one target market rather then the other in order to understand where to park next. Cardenas focuses on maintaining a loyal customer base that will follow the company and gain word of mouth advertising through them. Loyal customers can be gained though customer service and quality product. “ A market can also be segmented by consumer loyalty. Consumers can loyal to brands. “ Armstrong and Kotler. Ch. 6 Pg.17

SWOT Analysis

Strengths: Cardenas Nachos advantages are giving the customer a one of a kind experience using their own individual taste to either create what they want or to experience a new type of nacho from our pre made order list. As well as having the ability to switch locations at any time. Making quality nachos with quick and efficient experience. Cardenas Nachos takes food safety very seriously and always keeps the truck clean and under inspection. Cardenas also specializes in always serving high quality foods.

Weaknesses: Switching locations runs high on oil costs

Opportunities: Cardenas Nachos has the opportunity to serve local vegetables to give more help to local farmers. Cardenas can one day move onto another customer by serving more then just nachos but salads to appeal to a healthier customer base. As well as switching locations whenever necessary to appeal to all people in the area and get the name out there. One day even perform catering services to expand the company.

Threats: There are many food truck companies in the Las Vegas area that can either threaten our customer base or locations that might be consumed by other food trucks.

Objectives

Cardenas Nachos company will never stop expanding once one does good there is no reason not to add on or grow further. First we will start with one nacho truck with quality food and great customer service. As time continues we will expand the menu further to fit more customers such as the healthier customer by providing healthier luch options such as salads. Once the truck starts off we will continue on to more locations and more hours. Then one day Cardenas will do catering and maybe even expand off into a restaurant to take it to a whole new customer.

Business Mission Statement

Cardenas Nachos mission is to provide a one of a kind experience using an innovative menu that will have different types of Gourmet Nacho entrees. The selection will be endless with the “build your own nachos” option. As well as nacho entrees expanded from the original and given a new flair with different kinds of toppings as well as chips. Each person will have the opportunity to put their own individual taste into their nachos.

Week 10 EOC: What are the Benefits vs. the features?

Cardenas Nachos provides a one of a kind experience using an innovative menu that will have different types of Gourmet Nacho entrees. The selection will be endless with the “build your own nachos” option. As well as nacho entrees expanded from the original and given a new flair with different kinds of toppings as well as chips. Each person will have the opportunity to put their own individual taste into their nachos. Giving the customer a one of a kind experience using their own individual taste to either create what they want or to experience a new type of nacho from our pre made order list. As well as having the ability to switch locations at any time. Making quality nachos with quick and efficient experience. Cardenas Nachos takes food safety very seriously and always keeps the truck clean and under inspection. Cardenas also specializes in always serving high quality foods. 

EOC:Week 7 The Pitch

The idea that came to my head for the final project would be to do a nacho truck but not just original nachos but gourmet nachos an idea of all different kind of chips ranch, tomato, spinach you can either create your own nacho just pick from our already pre put together nachos. While people are waiting in line they will be given a checklist paper first choosing what kind of chip they would like then what kind of meat and or beans then followed by the toppings. Kinds of chips would include jalapeno, ranch, spinach, blue corn, tri color, traditional corn, and traditional flour. Cheese selections would be sharp cheddar, asiago, romano, and parmesan, Monterey jack, and three cheese Mexican blend. Then the menu would be divided into three sections first for the carnivore which would include grilled chicken, taco meat, sautéed shrimp, pulled pork, carne asade, fajita style chicken or beef. Next would be for the herbivore lettuce, diced tomatoes, black beans, corn, onions, black olives, spinach, pico de gallo, jalapenos, pinto beans and refried beans. Next you could also choose salsa from mild to hot and guacamole.  Then their would be a menu of already pre arranged nachos such as like a buffalo chicken nacho and a Florentine nacho. The name of the truck would be The Gourmet Nacho truck and even the truck design would be fun and stand out to show the fun idea of creating your own nacho with still a gourmet flare.