Final Project

Price

The pricing of each product has been carefully selected in order to fit the customers needs and their pockets. For the create your own nachos first starting with a main price the gets you cheese and chips. Then breaking off into the meat section and vegetables which are priced differently due to value. Each pre put together nacho selection is priced due to what they consist of. There will be different price arrangements due to coupons or discounted days. “Price is the sum of all the values that customers give up in order to gain the benefits of having or using a product or service.” Armstrong and Kotler. Marketing Ch.9 Pg. 4

Promotion

Most of Cardenas Nachos will be promoted by word of mouth from customers who have been happy with the outcome of the truck and tell their friends, family and co-workers. “Today, in the average consumer packaged-goods company, sales promotion accounts for 74 percent of all marketing expenditures.” Armstrong and Kotler. Marketing Ch.13 Pg. 37 There will also be promotion activities to attract customers such as doing a discount for students. Another discount promotion will be coupons one placed in a newspaper and others given to companies that are close to the areas the truck will be parked at most the time. There will also be certain days that you can get a certain amount of toppings for a cheaper price then usual. As well as a daily special one of the pre put together nacho selections will be given at a discounted price everyday.

Distribution

Cardenas Nachos distribution starts with the food all products are brought in from locally grown consumers or from California farms depending on the season. Cardenas is to distribute quality and individual selected nachos to each customer in order to fit their needs. 

Product

Cardenas Nachos has the product of individuality by giving each customer the option to create his or her own nacho selection or even the option to try one of our already put together options. The food will all be organic and locally acquired depending on the season. “Products include more than just tangible objects, such as cars, computers, or cell phones. Broadly defined, “products” also include services, events, persons, places, organizations, ideas, or mixes of these.” Armstrong and kotler. Marketing Ch.7 Pg. 55 Cardenas will be recognized for not just its food but as well as its services. Every customer will be treated with the best customer service and always given what they want. Cardenas will also hold an event every Tuesday to attract in customers which will bring them a discount by on the create your own options you will not have to pay extra for the toppings. The truck is a product that stands out by the colors and all who see it so they have to think about what the truck has to offer will recognize it. “Today, as products and services become more commoditized, many companies are moving to a new level in creating value for their customers. To differentiate their offers, beyond simply making products and delivering services, they are creating and managing customer experiences with their brands or company.” Armstrong and Kotler. Marketing. Ch.7 Pg. 4 The product of this company continues from everything to the food we serve to the look of our truck that will attract the customer and give them something to recognize everytime they see it.

Target Market Strategy

Cardenas Nachos target market is men, women, and children. Focusing on families as well as men and women between the ages of 18-40. Each target market is distinguished by where the truck is parked. “Dividing a market into smaller segments with distinct needs, characteristics, or behavior that might require separate marketing strategies or mixes.” Armstrong and Kotler.Marketing. Ch.6 Pg.5

It determines areas that are more populated and what times of days are more populated with one target market rather then the other in order to understand where to park next. Cardenas focuses on maintaining a loyal customer base that will follow the company and gain word of mouth advertising through them. Loyal customers can be gained though customer service and quality product. “ A market can also be segmented by consumer loyalty. Consumers can loyal to brands. “ Armstrong and Kotler. Ch. 6 Pg.17

SWOT Analysis

Strengths: Cardenas Nachos advantages are giving the customer a one of a kind experience using their own individual taste to either create what they want or to experience a new type of nacho from our pre made order list. As well as having the ability to switch locations at any time. Making quality nachos with quick and efficient experience. Cardenas Nachos takes food safety very seriously and always keeps the truck clean and under inspection. Cardenas also specializes in always serving high quality foods.

Weaknesses: Switching locations runs high on oil costs

Opportunities: Cardenas Nachos has the opportunity to serve local vegetables to give more help to local farmers. Cardenas can one day move onto another customer by serving more then just nachos but salads to appeal to a healthier customer base. As well as switching locations whenever necessary to appeal to all people in the area and get the name out there. One day even perform catering services to expand the company.

Threats: There are many food truck companies in the Las Vegas area that can either threaten our customer base or locations that might be consumed by other food trucks.